POPULAR |
SCHOLARLY |
Broad range of topics, presented in shorter articles |
Specific, often narrowly focused topics in lengthy, in-depth articles |
Articles offer overview of subject matter; reportage, rather than original research; sometimes contain feature articles and reports on current social issues and public opinion |
Articles often contain previously unpublished research and detail new developments in field |
Intended to attract a general readership without any particular expertise or advanced education |
Intended for specialist readership of researchers, academics, students and professionals |
Written by staff (not always attributed) or freelance writers using general, popular language |
Written by specialists and researchers in subject area, usually employing technical, subject-specific language and jargon |
Edited and approved for publication in-house (not peer-reviewed) |
Critically evaluated by peers (fellow scholars) in field for content, scholarly soundness, and academic value |
Articles rarely contain references or footnotes and follow no specific format |
Well-researched, documented articles nearly always follow standard format:
abstract, introduction, literature review, methodology, results, conclusion, bibliography/references |
Designed to attract eye of potential newsstand customers: usually filled with photographs or illustrations, printed on glossier paper |
Sober design: mostly text with some tables or graphs accompanying articles; usually little or no photography; negligible, if any, advertising; rarely printed on high-gloss paper |
Each issue begins with page number '1' |
Page numbers of issues within a volume (year) are usually consecutive (i.e., first page of succeeding issue is number following last page number of previous issue) |
Presented to entertain, promote point of view, and/or sell products |
Intended to present researchers' opinions and findings based on original research |
Examples: Newsweek, Rolling Stone, Vogue |
Examples: American Sociological Review, Journal of Popular Culture, Sustainable Agriculture |