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MBAD 6273 Brand Building and New Product Strategy

Citation Guides

The Online Writing Lab (OWL) at Purdue
excellent, up-to-date guide for citing in APA format
UNC Charlotte Citation and Style Guide
many resources for citing in various formats
APA Style
from the American Psychological Association, great for "strange" resources

Citation Managers

Zotero
very user-friendly citation manager
EndNote Training and Information
Find information about using EndNote and a training schedule.

Ethics and Writing

Resources available to you.

Academic Integrity @ UNC Charlotte
Writing Resource Center
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The WRC provides one-to-one writing instruction to students, faculty, and staff from first-year to graduate in any discipline. Our goal is not to fix papers, but to develop better writers.