In July 2020 the Charlotte 49ers unveiled a new athletics logo: the “All-in-C”. This design kept the trademark miner pick and encased it in a beveled, collegiate “C”. The following year, the “All-in-C” was adopted University-wide as the school’s consolidated brand image. Likewise, the “Charlotte” moniker was broadly announced as the school’s identity in a wide-ranging “Hi, we’re Charlotte” marketing campaign. The new brand and logo coincide with the arrival of UNC Charlotte’s fifth Chancellor, Sharon Gaber, and the school’s 75th anniversary.
All images from UNC Charlotte Photograph Collection, UA0066.
